We believe marketing our own brands inspires us to look after yours.

Our in-store marketing is managed by category leaders with strong negotiation skills. They oversee regional and national teams which are driven by analytics.

To maximise the benefits, our dedicated marketing staff are placed with the brands and licensors they know well. It’s this and the following 5 capabilities which gives our marketing the edge:

  • We adapt global marketing to local markets.
  • Our in depth knowledge is driven by our interactions with our own brands.
  • We become a part of your global marketing team.
  • We provide end-to-end marketing.
  • By working together with our partners we develop successful strategies and product activations.